Kia All-New Optima 2016

The All-New Kia Optima 2016
 - Available Now from Marsh Kia Exeter - January 5th 2016


As well as being full of bright ideas, assistive technologies and clever ways to stay connected,

the stylish All-New Kia Optima delivers advanced safety and comfort technologies for perfectly stress-free driving.

Kia Optima 2016 Rear Light

LED Rear Combination Lamps

Wrap-around LED rear lamps dont just add signiture to the all-new Optima, they also make sure your always visible on the road.

Kia Optima 2016 Panaramic Sunroof

Panoramic Sunroof

The broad, three-piece panoramic sunroof adds a light and bright dimension to your journeys whilst also allowing fresh air into the cabin for more comfort on-board electric controls allow you to open and close easily.

IKia Optima 2016 LED Daytime Running Lights

LED Fog Lights

Stylish and practical, the LED front fog lamps illuminate the road ahead when visibility is limited.

All-New Kia Optima 2016

Attractive for all the right reasons.

First impressions are key in business. And lasting impressions even more so. The exterior styling of the All-New Kia Optima combines athletic poise with expressive sharp contours, contemporary surface detailing and more road presence than ever – giving it an outstanding design for extraordinary individuals.

Loaded with innovative features, advanced safety and comfort technologies and clever ways to stay connected, the perfect ingredients for an aesthetically appealing saloon.

The advanced driver orientated interior of the all-new Optima is modern, refined and full of features to help you stay focused on the go. You'll find everything you need to hand.

Kia Optima 2016 Sat Nav

LED Touchscreen Navigation System


Let Kia's Connected Services featuring TomTom® ensure you always find your way. Gives you real-time updates on traffic, speed limits local attractions, the weather, and much more. Fitted as standard, the on-board navigation system includes 7 years of map updates and live services. Integrated WiFi rounds off the package.

Kia Optima 2016 Heated & Ventilated Seats

Ventilated Front Seats


Taking comfortable seating one step further, the front seats in the All-New Optima cabin circulate warm or cool air – depending on the weather outside – to make sure you’re never too hot and never too cold.

Available on the All-New Optima '4'.

Kia Optima 2016 Wireless Phone Charger

Wireless Phone Charging System


You’re on the phone all day and constantly having to check your battery?

Those days are now over. In the All-New Optima you can charge your phone simply by placing it on the centre console. Available on the All-New Optima '4'.


Built with an obsession for fine details and exacting quality standards fit for the executive lifestyle, the cabin inside the All-New Optima exceeds expectations in every respect. From the modern styling to the superior materials and pioneering technologies used throughout.


The All-New Kia Optima Video

Available across three trims – ‘2’, ‘3’ and ‘4’ – starting from £21,495 OTR,

The All-New Kia Optima provides head-turning design, a wealth of enjoyable cabin features, the highest levels of safety features plus – as with every new Kia model in the range – Kia’s pioneering, fully transferable 7 year/100,000mile warranty. Take a look at our new video as we introduce the All-New Kia Optima.





All-New Optima Safety Systems and Technology


kIa Optima Smart Cruise Control

Adaptive Smart Cruise Control


Take your foot off the pedal and let the All-New Optima take over for a while in cruise mode – the Adaptative Smart Cruise Control maintains a preset speed and distance from the car ahead using radar technology. Available on the All-New Optima '4'.

Kia Optima 360 deg Reversing Camera

Around View Monitor 360°

VIEWS You always like to have the full picture?

Cameras on the front, rear and each side of the Optima give you a 360° bird's eye view of the space around you while parking or at speeds below 12.5 mph.

Kia Optima Rear Cross Traffic Alert

Rear cross traffic alert (RCTA)

This feature makes it easier to reverse out of parking spaces or a driveway. When the system radar sensors at the rear bumper detect a moving object such as a car or motorcycle, a warning is displayed in the instrument cluster and the lights embedded within the exterior mirrors lash. An audible wanring is also emitted.

This system also picks up people, so can detect children walking towards your reversing vehicle.

All-New Kia Optima Safety Rating - 5 Star Euro NCAP





When it comes to safety The All-new Optima sets new standards and has achieved the maximum 5 Star Euro NCAP Safety Rating. Improvements to the cage include a smarter use of metals and adhesives and even more attention to every critical detail.


The Optima was praised in particular for its ability to offer uniformly high levels of protection to all occupants during the frontal offset test and in the event of a side barrier impact, no matter the size of passenger or where they were sitting in the car. As a means of offering the best possible protection to occupants, active safety assist technologies are key features in new Kia models, resulting in the Optima scoring 71 per cent in the ‘Safety Assist’ category – an increasingly important part of NCAP’s independent testing process.


The All-new Optima uses more than 50% Advanced High-Strength Steel, a 150% increase over the previous model. The new ring-shaped section defines the boot opening behind the rear seats below the shelf - and substantially increases body rigidity.