The all-new Kia Optima Sportswagon, Kia’s first ever D-segment tourer, will make its global premiere at the 2016 Geneva Motor Show (86 Salon International de l’Automobile) on 1 March.
Inspired by the 2015 SPORTSPACE concept – shown for the first time at the 2015 Geneva Motor Show – the Optima Sportswagon offers the striking exterior design and high quality interior of the 2016 Optima saloon, with the added practicality and appeal of a tourer bodystyle.
Michael Cole, Chief Operating Officer, Kia Motors Europe, commented: “The Optima has come to define Kia globally, and is credited with kick-starting the brand’s design-led transformation. The SPORTSPACE concept from 2015 was a clear intention of where we wanted to take the Optima next, and the Sportswagon adds an extra level of style and practicality to the well-received saloon.”
Cole added: “This is an important product for Kia in Europe, and it will increase our presence in this hugely important segment. In Europe, two thirds of all sales in the D-segment, and three quarters of all fleet sales in this class, are made up of tourers, so the Optima Sportswagon will play a critical role in attracting new private and corporate buyers to the brand. This is an important conquest product for Kia.”
The Optima Sportswagon will be available with a choice of efficient and responsive petrol and diesel powertrains, including a high-powered GT model. The Optima Sportswagon is equipped with a range of innovative safety assistance and infotainment features, ensuring maximum occupant safety, comfort and enjoyment.
The Optima Sportswagon is due to go on sale across Europe in Q4 2016.
The all-new Optima Sportswagon: Kia’s first-ever D-segment tourer
Inspired by the Kia SPORTSPACE concept shown at the 2015 Geneva Motor Show, the Optima Sportswagon is Kia’s first foray into the competitive D-segment tourer segment. A thoroughly practical vehicle for everyday use, the Optima Sportswagon will also be among the most stylish cars in its class, with a long, lean and dynamic profile. The Sportswagon retains the same width (1,860 mm) and length (4,855 mm) as the saloon, and grows by 5 mm in height (to 1,470 mm) to accommodate the expanded boot.
The new Optima Sportswagon features the same sharp lines and smooth bodywork that has come to define the latest Kia models. While the front of the car remains the same as the Optima saloon, its strong, rising shoulder and gently sloping, swept-back cabin continue for longer to produce its distinctive tourer body shape.
The overhang at the rear adds greater visual volume to the back of the vehicle, though this extra mass is disguised elegantly by the raked rear window and tapering roofline, giving the Sportswagon a genuinely athletic stance in a typically conservative segment.
At the rear of the car, wide LED tail lamps wrap around the corners of the bodywork. The rear bumper houses a single oval exhaust and features an integrated air diffuser, for a sporty finish.
The Optima Sportswagon will be available in Europe in a choice of nine paint colours, and will ride on alloy wheels ranging from 16- to 18-inches in diameter.
High quality interior with Android Auto™ and Apple CarPlay™
The all-new Kia Optima Sportswagon offers a premium-quality, driver-focused interior, with features and technologies typically associated with vehicles from the class above.
The wide dashboard, designed along a horizontal plane, helps to create a genuine sense of spaciousness and modernity, with the same high material quality and design that characterises the interior of the Optima saloon. For a quality ambience, the cabin is finished with a high proportion of soft-touch materials, cloth and leather trim in natural tones, and tasteful metallic accents. High levels of soundproofing reduce driver fatigue during long journeys and when travelling over broken surfaces.
The new Sportswagon is available with a choice of single- or two-tone colour interior schemes: single-tone (black) or two-tone (dark grey with light grey) in cloth or leather trim. The console is finished in gloss black and chrome.
The same technologies that make the Optima saloon one of the most innovative cars in the D-segment are featured in the Optima Sportswagon – a range of on-board technologies to improve usability, comfort and convenience.
The Optima Sportswagon is equipped with Kia’s latest audio-visual navigation (AVN) system, available with 7.0- or 8.0-inch touchscreen infotainment – the latter when specified with the satellite navigation system. DAB digital radio, which is available across a number of European markets, is fully supported with Kia’s AVN.
The Optima Sportswagon will additionally be among first Kia models to feature Android Auto™, designed to work with Android phones running 5.0 (Lollipop) or higher, and Apple CarPlay™ for iPhone 5 or newer. Both systems feature voice control and allow the driver to keep their hands on the wheel and eyes on the road ahead at all times.
Available from launch, Android Auto™ connects to the user’s phone and lets them access smartphone apps and functions through the in-car infotainment system, such as voice-guided Google Maps navigation, hands-free calls and texts and voice recognition. Android Auto™ also lets users stream music from Google Play Music.
Apple CarPlay™ – available on Sportswagon models by the end of 2016 – will enable full Siri voice control to control the phone’s various functions and apps, including navigation via Apple Maps, calls and text dictation. Apple CarPlay™ also supports other audio apps, such as music streaming or audiobooks that the user may have downloaded to their iPhone.
The AVN system also offers the full Kia Connected Services package, with up-to-date, driver-oriented information. Provided by technology company TomTom, the broad range of available connectivity features includes live traffic updates, speed camera alerts, local search and weather forecasts. In Europe, the system will be available to Optima Sportswagon buyers free of charge for seven years after the car’s purchase.
The touchscreen infotainment system is paired with a six-speaker audio system as standard, while music lovers can also specify a powerful 590-watt Harman Kardon Premium Sound system, with eight speakers, an external amplifier and subwoofer, and Clari-Fi MP3 restoration technology.
The Optima Sportswagon is available with Kia’s new wireless charger for mobile devices, situated at the base of the central console. The 5W wireless charger lets users charge their phone on the move, without a wire. With ‘foreign object detection’, the charging system activates when a compatible device is placed on the pad and warns owners when they’ve left a phone on the charger when they leave the vehicle. The system displays the phone’s charging condition on the instrument cluster, and features a safety system to prevent overheating while in use.
The Optima Sportswagon additionally features two USB charging points, one in the front and one in the rear, to allow passengers to charge mobile devices, depending on trim level.
Depending on market, other available features will include: 360-degree Around View Monitor, with four cameras helping the driver to manoeuvre when parking by displaying a birds-eye view of the Optima Sportswagon on the touchscreen; Smart Parking Assist System (SPAS), which parks the car automatically in parallel and perpendicular spaces and helps drivers safely leave a parking space; and Dynamic Bending Headlamps, which sweep the road ahead in line with the steering wheel for greater visibility and improved safety at night.
Kia Optima Sportswagon on-sale from Q4 2016
The Optima Sportswagon will go on sale across Europe in Q4 2016, with the company’s unique 7-Year, 100,000 mile warranty as standard. For European markets, the Optima Sportswagon will be built at Kia’s Hwasung manufacturing facility in Korea.
Editor’s note: All technical data in this press release are based on the Optima saloonmodel and may differ from the Optima Sportswagon. Full technical details of the Optima Sportswagon will be released closer to the official vehicle launch.